BrandBuilder recently did an article on ’10 things you still need to know about social media’, and there was one point in particular that stood out to me in relation to how the theatre communities ‘do social’. “Marketing on social media channels isn’t “social.” It is just marketing on social media channels.” Olivier makes the [...]
What do you remember from your last experience at the theatre? an opera? a dance piece? Have a think about it. Jot down five things that come to mind. I can categorically say that for the majority of you all five of those points would have something to do with the performance itself. User Experience is a field that has been getting mass exposure from the design and web development crowds, but why aren’t we looking at it for the arts as well? Arts companies can look at other areas and industries, like restaurants and immersive arts organisations, to see where they can push their user experience up to the level they should be aiming for.
Reviewing shows as a blogger can be an expensive business. When I started back in 2009, I was strictly told that I was allowed to spend no more than £20 on theatre tickets per month (considering my salary at the time, this was rather generous). This prompted me to look for ways that I could see theatre without paying, or at best, paying a relatively small amount.